Our Name & Philosophy
Our Commitment to Organics
Organics refers to products made from natural ingredients grown without synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), prioritizing sustainability and ethical production practices.
Pure & Purposeful Formulations
Our formulations are anhydrous—free from water and preservatives—ensuring every ingredient serves a purpose. Each product is crafted with premium organic butters such as shea, cocoa, kokum, mango, and coconut; nourishing oils like sweet almond, avocado, and jojoba; botanicals such as calendula and chamomile; potent essential oils including frankincense, lavender, palmarosa, citrus, and plumeria; natural vitamin E; and many more high-quality ingredients—all sourced from renowned French and English suppliers to deliver exceptional, naturally derived skincare benefits.
Safety & Sustainability
Every formulation is meticulously tested and refined to nurture even the most sensitive skin. We take pride in meeting rigorous EU safety standards, with our Cosmetic Product Safety Report (CPSR) prepared and certified by Oxford Biosciences in accordance with EU cosmetic regulation 1223/2009. Our commitment extends to our packaging, thoughtfully designed to be reusable and recyclable.
Personal Story & Inspiration
Each product has a personal story behind it. For example, our body oil:
Every drop of our sublime body oil tells the story of my walks at dawn along Maui's shores, where plumeria's joyful essence mingles with the pristine spirit of Hawaiian island life. This moment inspired my sublime body oil - a light, nurturing blend where sweet plumeria and vanilla elevate both mood and skin, bringing a touch of paradise to your daily ritual.
Our Mission & Vision
This journey has evolved beyond creating skincare products. It's become a mission of education and enlightenment, empowering families to make informed choices about what they apply to their skin. As we develop our upcoming baby range and expand our collections, we remain committed to our founding principle: creating skincare pure enough for the most precious faces in our lives.
Because some things are too precious to compromise.