
A Mother's Journey to Organic Skincare
I’m Ana Maria—the heart and soul behind Aartha Organics

Our Story
As a proud mother of two inspiring girls, a loving wife, daughter, and friend, I’ve worn many hats over the years and spent nearly two decades immersed in the world of beauty and business—gaining rich experience from roles in multinational corporations, family-run enterprises, and innovative ventures across diverse markets. My journey took on a profound new purpose when, amid the whirlwind of early parenthood, my eldest daughter developed eczema. That pivotal moment sparked a deep maternal instinct to protect and nurture, compelling me to scrutinise everyday skincare products and uncover the hidden dangers of synthetic ingredients and endocrine disruptors.

Our Mission
I was deeply shocked to learn that behind every promise of healing lay endless lists of synthetic chemicals, preservatives, and questionable additives. These compounds don’t just affect the surface—they can mimic, block, or disrupt our body’s natural hormonal balance, contributing to serious health risks such as early puberty, thyroid dysfunction, metabolic disorders, infertility, hormone-dependent cancers, and neurological developmental delays. This eye-opening realisation made me understand that skincare isn’t merely about treating the surface; it’s about safeguarding our overall health and protecting our children’s future.Determined to create a safer, more natural alternative, I deepened my expertise with an organic formulation diploma at Formula Botanica and channeled my passion into crafting pure, effective skincare solutions.

Our Journey
What began as a personal mission to help my daughter manage her eczema soon blossomed into a cherished family passion. As I developed natural remedies by blending nourishing oils and butters, I witnessed something beautiful unfold: my younger daughter, inspired by our daily skincare rituals, began to cultivate her own love for natural self-care. Through her eyes, I realised that our daily moisturising routine was about so much more than just skincare—it was a celebration of self-love, a commitment to routine, and a conscious choice about what we put on our bodies.

Our Philosophy
This revelation sparked our journey into truly natural skincare. Moving away from complex formulations filled with unnecessary additives and preservatives, I embraced the power of simple, pure ingredients. Today, each product we create is handcrafted with intention, using only 100% natural and organic ingredients in their most potent form.

Why Choose Us
Based in the beautiful coastal town of Greystones, I've created Aartha Organics with the same attention to detail and commitment to excellence that drove my corporate success, but with a new purpose: crafting skincare that families can trust completely.

Join Our Stockist Family
'At Aartha Organics, we’re proud to share that our products are now available at Enigma in Dun Laoghare—a valued partner in bringing our pure, naturally derived skincare to the community. We’re actively in discussions with many more retailers and stockists across the region, and our network is growing every day. If you’re interested in stocking Aartha Organics in your store or learning more about our range, please feel free to contact me directly at ana@aartha.ie. We’d love to collaborate and share our passion for quality, organic skincare with even more customers.