Our story – Aartha Organics

Skincare I'd Trust on My Own Family

Hi, I'm Ana Maria – mum of two and founder of Aartha. Formulator, maker, packer, and the one who answers your emails: I wear all the hats, and I wouldn't have it any other way.

What's in a Name?

Aartha comes from Sanskrit and means what sustains and gives purpose to life. Organics means exactly what it should: ingredients grown without synthetic pesticides, fertilisers or GMOs, the way nature intended. Together, they're the idea behind everything I make: simple rituals that nourish you, every single day.

Ana Maria, founder of Aartha Organics

Why Aartha Exists

When my eldest daughter developed eczema, I read every label on every “gentle” cream on the shelf. Alcohol. Petroleum. Synthetic fragrance. So I stopped reading labels – and started writing my own.

I studied organic formulation, tested and refined every recipe for years, and after years of helping build other people's businesses, I decided to build something of my own: skincare I could stand behind completely.

“If it's not good enough for my family, it's not good enough for yours.”

Slow Beauty, Not More Steps

Aartha isn't about a 10-step routine. It's about one moment a day that's just for you – rich butters, silky oils and soft natural scents that ask you to slow down and breathe.

Our award-winning Plumeria & Vanilla Body Oil was inspired by dawn walks along the shores of Maui, where plumeria fills the air: a little paradise, every day.

Woman holding Aartha Organics Plumeria & Vanilla Body Oil against glowing skin

Small Batch. Big Standards.

  • Pure: certified organic butters and oils – no harsh preservatives, synthetic fragrances or fillers.
  • Water-free: our formulas are anhydrous – made without water, so there's no need for preservatives and every ingredient has a purpose. Our organic butters, oils and botanicals come from trusted French and English suppliers.
  • Safe: every formula independently safety-assessed by Oxford Biosciences to EU cosmetic standards.
  • Beautifully made to last: glass and metal packaging, made to be reused and recycled.
  • Award-winning: Best Slow Beauty Body Ritual, Attracta Beauty Awards 2026 · As seen on Ireland AM.

What's Next

A gentle kids range is on the way – made to the very same standard I use for my own family.

Because some things are too precious to compromise.

— Ana Maria

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